As a business owner, you would like to see your website get as much relevant traffic as possible. Obtaining a flow of high quality traffic to your site can be a tedious and frustrating process. Search Engine Optimization or SEO at one time consisted of simply adding the right keywords to your pages. Over time, SEO has evolved far beyond that.
We use a multi step approach to gaining traffic tailored to your business.
Before you spend money on SEO and Social Networking, We will work with you so that We fully understand your goals. We also want to determine what kind of visitor will help you meet those goals.
We also need to look at your existing site. Some sites are built in ways that impede SEO. Other sites are based on outdated technology and vulnerable to hacking. Some packaged web solutions are limited in their ability to be optimized.
You cannot improve what you cannot measure accurately. If you have Google Analytics data We will analyze that to determine a baseline of visitors and if your visits are trending up or down. Analytics can also tell us a great deal about how visitors are finding your site and what they are doing when they get there. If you do not have Analytics installed, We will install it. The same is true of the Google and Bing search consoles. These provide important details as to how the search engines view your site.
The Search Consoles will also indicate if the search engines view your site as mobile friendly or not. Some older sites are not mobile friendly and this can cause a loss of ranking.
The analytics information is also extremely helpful in identifying analyzing visitor behavior such as abandoned shopping carts and bounced visits.
In some cases, it might be necessary to migrate your site to a new platform. For example, if we find that your site is based on Joomla 1.5, then we would need to migrate to either the latest version of Joomla or another platform such as WordPress.
When setting up a new site to replace a site that has decent traffic it is imperative to make sure that none of the old traffic is lost when the new site becomes active.
There is an excellent plugin available for WordPress that will help developers and site owners create content and sites that will get the most Search Engine visibility as possible. Other tools provide easy ‘share’ buttons.
SEO is not something that a consultant can magically ‘apply’ to a site. It is an ongoing process. The people responsible for adding and editing content need to understand how to create content that maximizes SEO potential.